The Board

Tim Fitzsimmons
Chairperson, NSW
In his role with the Australian Pituitary Foundation, Tim brings lived experience as a pituitary patient along with a strong belief in the power of member-based organisations to make a meaningful difference for patients, their families, and loved ones.
His advocacy has helped drive vital NSW Health research into disparities in patient access to pituitary care across the State. He also continues to be an active collaborator with pituitary researchers, championing patient perspectives in research.
In 2024, Tim was instrumental in securing the listing of a new Cushing’s drug (Osilodrostat) on the Pharmaceutical Benefits Scheme, expanding treatment options for patients.
His time working at the highest levels of Federal and State government, as well as in the education and the not-for-profit sectors, has taught him the profound impact advocacy and the collective voice of patients can have on policy and political decision-making.
A committed supporter of the APF since 2022, Tim also draws on more than 20 years of expertise in communications and stakeholder engagement. He holds a Postgraduate Diploma in Marketing and a Bachelor of Communications from UTS.

Salim Barbar
Secretary, NSW
Salim is a seasoned campaigner and governance advocate with a proven ability to grow member-based organisations through strategic leadership and engagement. Beginning his career in 2004, he played a pivotal role in the landmark Your Rights At Work campaign, mobilising thousands of members and communities to achieve decisive wins.
Over the years, Salim has led multi-union campaigns at Federal and State levels, consistently driving membership growth by building strong alliances and fostering active participation. His initiatives—such as founding Union Pride to advance marriage equality and coordinating national election campaigns—demonstrate his skill in expanding reach and strengthening organisational influence.
Today, Salim focuses on frontline organising in private hospitals and aged care, co-leading historic campaigns for fair pay and safe staffing. He brings this wealth of experience and his commitment to justice, equality, and transparent governance to APF, with a clear vision to grow its membership and amplify its impact for patients and families.

William Wu
Treasurer, NSW
William brings nearly two decades of experience in finance and a strong commitment to advancing the Australian Pituitary Foundation’s mission. Throughout his career, he has built extensive networks across corporate Australia, including CEOs, directors, and public leaders, which he leverages to strengthen partnerships and create strategic opportunities.
William currently serves on two other boards, giving him a deep understanding of effective governance, risk management, and strategic decision-making. His experience in investment banking and corporate advisory has equipped him with the skills to navigate complex financial challenges and ensure long-term sustainability for organisations.
Passionate about making a positive impact, William is focused on helping APF grow its membership, strengthen governance, and deliver meaningful support to patients and families. His combination of financial expertise, governance experience, and influential networks positions him as a valuable contributor to the Foundation.

Emma Moffitt
VIC
Emma brings both lived experience and professional expertise to the Australian Pituitary Foundation’s mission. After nearly a decade living with undiagnosed pituitary Cushing’s, Emma understands firsthand the isolation and life-changing impact of these conditions. Her experience fuels a passion for improving diagnostic times and ensuring sustained recovery support for people affected by pituitary disease and rare conditions more broadly.
She has been an active volunteer with the Foundation, helping shape NSW Health research into disparities in patient access to pituitary healthcare across the State – amplifying the patient voice in the development of future clinical guidelines. These contributions have strengthened her commitment to advocacy and underscored the APF’s vital role in driving better outcomes for patients and their families.
Professionally, Emma holds a Master of Science and is an experienced environmental professional and public servant with more than 20 years in environmental assessment, research, project and program management, stakeholder engagement, policy development, and strategic analysis.
She brings deep expertise in navigating government processes to achieve practical results. Guided by her personal insight and collaborative approach, Emma is dedicated to helping APF expand its impact and ensure patients receive the care and support they deserve.
In her spare time, Emma enjoys gardening, creative writing, and long walks with her staffy dog.

Ashley Ubrihien
Ashley is an experienced executive leader with over 20 years’ experience across healthcare, aged care, and human services in government, private, and not‑for‑profit sectors. He has held senior leadership roles in complex, highly regulated environments, with a focus on strategy, governance, and operational management.
He is currently Chief Executive Officer of Centacare Kimberley, where he leads the organisation’s strategic direction and operations in partnership with government and community stakeholders.
Ashley’s previous roles include senior executive positions in hospital infrastructure and operations, general management roles within aged care, and leadership positions across hospital and community services in NSW Health. Earlier in his career, he also worked in policy advisory roles within the Australian Parliament and in regional community services leadership.
He brings expertise in strategic planning, organisational transformation, governance, and stakeholder engagement. Ashley holds a Master of Public Health, a Master of Philosophy in Health Systems and Population Research, a Graduate Certificate in Business Administration, and is currently undertaking a Doctor of Philosophy in Business Management.